Dick & Rick: A Visual Primer
for Social Impact Design

More and more people are practicing some form of community-engaged design, or social impact design, or human-centered design. Whatever you call it, are there right and wrong ways to do it?

The Equity Collective, a group of practitioners in the field, worked with CUP and illustrator Ping Zhu to create a tongue-in-cheek storybook that shines a light on how good community-engaged design practices can not only create good projects, but also advance social justice, and how poor practices are hurting not only the field, but the communities it claims to serve.

Download your own copy of the guide here!

Resources & Links

Equity Collective is a group of practitioners advancing issues of social equity in the community-engaged design field.

Ping Zhu is a Brooklyn-based illustrator, who received the ADC Young Gun in 2013 and has been recognized by American Illustration and Communication Arts.

Funding Support

Support for this project was provided by the Surdna Foundation.

Special Thanks

Oscar Nuñez, Mark Torrey, and the other members of the Equity Collective: Barbara Brown Wilson, University of Virginia; Jess Garz, Surdna Foundation; Nicole Joslin, Austin Community Design & Development Center; Katie Swenson, Enterprise Community Partners; and Jess Zimbabwe, Rose Center for Public Leadership.


  • CUP
  • Project Lead
  • Christine Gaspar
  • Project Support
  • Matthew Ledwidge
  • Equity Collective
  • Project Leads
  • Christine Gaspar
  • CUP
  • Theresa Hwang
  • Dept of Places
  • Liz Ogbu
  • Studio O
  • Ping Zhu
  • Illustrator